DON'T Rush to Share Your New YouTube Video With Friends Who Won't Actually Watch It
One of the biggest mistakes I see YouTube creators make is immediately sharing a newly uploaded video across their Facebook pages and personal profiles.
Here's why I often advise my clients to wait at least seven days.
Imagine you've just uploaded a 20-minute video about a subject you're passionate about.
You share it on Facebook, and 50 friends click the link because they want to support you.
Sounds great, right?
But what happens when most of those friends aren't actually interested in the subject?
They watch for five seconds, close the video, and move on.
They think they've helped you by giving you another view.
But a view isn't necessarily a good view.
YouTube considers audience engagement and viewing satisfaction when recommending content. A video that consistently loses viewers almost immediately may struggle to demonstrate that it's satisfying its intended audience.
This raises an important concern: Are you attracting genuine viewers, or simply people clicking because they know you?
My personal recommendation is to give a newly published YouTube video at least seven days before promoting it broadly across Facebook.
This gives you an opportunity to observe how the video performs with viewers discovering it through YouTube itself.
Now, to be clear, YouTube doesn't have an official seven-day rule, and there is no confirmed automatic penalty for bringing in short-duration Facebook views.
But I believe it's worth being strategic about when and where you promote your videos.
If your Facebook audience is genuinely interested in the topic, sharing immediately may be perfectly appropriate.
However, if you're simply asking friends to click a link to help increase your view count, you may be focusing on the wrong metric.
The goal isn't to get people to click your video. The goal is to get the RIGHT people to watch your video.
Sometimes a little patience and more targeted promotion can be a better strategy than chasing immediate views.
Joey O'Connor
HelpWithSocialMedia.com